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[The FDA] want to shift people to alternative products like vaping, which is good, but there are a number of risks, she said, pointing out that reducing nicotine levels could also have other unintended consequences including people smokers smoking more cigarettes, or even an increase in black market activity

Specifically, we coded packs as feminine if they contained imagery or descriptors associated with the following: flowers/butterflies, fashion, (e.g

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Furthermore, the impacts of heat and/or pyrolysis that occur during smoking on its chemical composition are presented for the first time

"When high-profile figures like Kylie Jenner showcase it, both on social media and in widely circulated magazines, it can normalize and glamorize the behavior." Gen Z-ers may be particularly vulnerable because of their distance from anti-smoking campaigns